Whew! I’m exhausted. I’ve just returned from being on the road for three-plus weeks. I spoke twice in Nashville, and once in my hometown of Cookeville, TN. Then I went to a conference in New York City. Here’s a quick recap…
First off, for my friends living in and around Cookeville...
When I was there last May, Becky Magura and I had a good conversation re. our family's story as told in my book, "A Path Revealed." President and CEO of Cookeville’s PBS station WCTE-TV (Channel 8), Becky decided to air our conversation in November in recognition of it being National Alzheimer's Month. If you're interested in seeing it, she tells me it will be on every Thursday this month, starting Nov. 2. Time: 8:30 pm. Based on my 30-year experience in print journalism, Becky is an A+ interviewer.
Also, there’s a link to the interview on WCTE's website if those of you living elsewhere care to see it … http://www.wcte.org/one/.
In Nashville, Brentwood United Methodist Church was kind enough to host two conversations, first in a Sunday School class and then on Monday when 80 or so from the Alzheimer’s community attended. In Cookeville, I spoke again to my late grandfather’s church class, the Backsliders at First United Methodist Church. I won’t bore you with the details of our story, which many of you are aware of by now.
Well received in both places was the handout of my previous post, Because That’s What Friends Do.
Two days later I flew to New York to something called the National Publicity Summit. Bradley Communications in Philadelphia has staged 29 of these conferences. Attending were 116 media reps and 100 people like me wanting to leverage their stories. Many were authors and/or consultants. One fellow I met was promoting bottled dirt and rocks from Pike’s Peak. “It’s all legal,” he told me. The media there ranged from ABC News and the Today Show to a small radio station in rural Washington to freelancers for a variety of national publications.
This was quick-time speed dating. We each were given 2-1/2 minutes to hook the media rep’s attention. I talked with 50 or so. Maybe five were not good fits. Another five I put to sleep. I stepped outside the hotel four times over four days. I spent 30 years as a print journalist and editor, so this whole process was a bit awkward for me. I’m used to people coming to me to write about them and their businesses.
All I need to do is follow up with the most fertile prospects. It’s time to stop writing now to do just that…reminding these reps who I am and what our story is about. I’ll keep you posted on how this experiment works out.
P.S. As usual, feel free to forward this post to your friends and family. If you’d like to sign up for my blog, it’s free; just click here.
P.P.S. My book A Path Revealed: How Hope, Love, and Joy Found Us Deep in a Maze Called Alzheimer’s can be found on Amazon or ordered from any bookstore.